The retail industry today is rapidly evolving and is in a state of constant change. Retail enterprises have to retain their most profitable customers, achieve better control over inventory and avoid stockout situations and analyze POS data to determine best performing products/geos/offers/stores. At the same time, they have to determine the optimal pricing for products, identify the most optimal shipping options, and reduce operational costs and segment customers based on buying patterns.
Hence, there is a need for a ready-to-deploy retail business intelligence dashboard solution that can give retailers a bird’s eye view of key sales, marketing, operational and financial KPIs that can help retailers identify lagging indicators and take corrective actions and decisions to improve them.