Senior Associate – Solutions Marketing
Experience: 3-7 years
Location: Bangalore
We are looking for a passionate Senior Associate – Solutions Marketing to serve as the lead marketer and manage all marketing and lead generation efforts.
Job Description:
The role requires you to serve as the lead marketer for the designated business unit and manage all marketing efforts including strategy planning, research, advertising, and communication, and support the lead generation effort in line with the business objectives. You will be required to –
- Participate in organization-wide strategy planning and expand the role of marketing in achieving growth through new customer acquisition.
- Drive critical engagements such as geo-specific GTM strategy, market opportunity, and advising senior stakeholders in industry/technology trends & opportunities.
- Responsible for providing offshore marketing support to the business unit in areas such as campaign management, brand positioning, analyst relations, and market intelligence, and responsible for marketing plans & execution.
- Accountable for managing marketing efforts through sales pipeline generation and developing marketing content for campaign messaging, whitepapers, case studies, and website content.
- Improve new customer acquisition win rates through continuous insights on positioning and competitive landscape.
Skills and Experience Required:
- Industry and market understanding.
- Customer and competitor analysis.
- Market research and strategy development.
- Manage relationships with key stakeholders.
- Managing partner relationship.
- Manage industry analysts’ relations.